Brand Values Guide

WORKBOOK

 

This isn’t just a list of values—it’s a blueprint for building something different.

The Brand Values Guide Workbook walks you through six powerful principles that challenge the status quo of burnout culture and offer a new way to lead, work, and live. Each value includes a reflection prompt to help you explore what it means in your own context—whether you're a founder, a clinician, or somewhere in between.

Inside, you’ll also find practical exercises to apply these values to your life, your leadership, or the systems you’re trying to change.

 

 

Brand Values 

Emma Jones, MD – Coaching for Clinicians, Builders, and the Brave

🧠 1. Systems Shape Us—But We Can Redesign Them

We don’t get burned out because we’re weak.
We get burned out because the system was built that way.
But systems are made by people—and people can change them.

đź«€ 2. Human First, Always

Before we're clinicians, founders, or leaders, we’re human.
Rest, grief, hope, rage, joy—they all belong.
We don’t have to numb out to be professional.
We don’t have to suffer to make a difference.

🔥 3. Change Starts from Within, Then Ripples Out

Whether you’re running code or running codes, real transformation begins by coming back to yourself.
From there, you can build teams, tools, and systems that reflect what you truly value.

🕊 4. Leadership Doesn’t Require Sacrifice

You don’t have to burn at both ends to lead well.
In fact, the best leaders lead from alignment—not depletion.
We help you build cultures where clarity, compassion, and contribution can coexist.

🧬 5. Your Lived Experience Is Strategic Intelligence

Your story isn’t something to hide—it’s your edge.
We believe the best solutions come from the people who’ve been closest to the pain.
We help you turn lived experience into leadership and innovation.

🌱 6. We’re Here to Build What We Wish We’d Had

Every program, every session, every keynote is infused with the idea:

What would it feel like to be fully supported?
Let’s stop waiting for someone else to fix it.
Let’s create the thing that would have changed everything.